By Craig Park FSMPS, Assoc. AIA, with Terry Caywood CPSM

User experience (UX) design is the next “new thing” in professional services. From marketing to projects, client-facing experiential-design thinking is changing the ways firms position, promote, sell, and deliver their services. Today, using advanced 3-D visualization technologies—drawing on more than two decades of some of Silicon Valley’s technology company best practices—the A/E/C industries are catching up fast, showing clients something they’ve never experienced before. Read the full article here.

This article originally appeared in SMPS Marketer, Dec 2017