Principal Consultant Craig Park FSMPS, Assoc. AIA brings a modern perspective to service marketing in the article “Something Digital This Way Comes!” featured in Marketer, an SMPS publication. Here, Craig takes a long look at how the Internet of Things has affected traditional marketing and propelled us from “bricks and mortar” to “bits in clicks”. No longer do the same strategies and formulas apply as the digital dynamics of the marketing profession continue to shift. While the A/E/C industry remains focused on the built environment, Craig suggests it will also demand a high-level of digital skills from principals, project managers and marketers alike. Read the full article here.

This article was first published in the May print edition of SMPS’ Marketer.